ResortPass Trailblazes the Rise of the Day Guest
ResortPass, a company that offers guests day access to luxury hotel experiences, has appointed Michael Wolf as CEO and landed $26 million in Series B funding.
New investors include Venture Capital firm 14W, celebrities Gwyneth Paltrow, Jessica Alba, and Brian Kelly, also known as The Points Guy.
The ResortPass works by allowing users to easily access a property's amenities without having to actually book a stay. This grants people access to pools, spas, fitness centers and more.
Having first launched in 2016, the ResortPass now works with more than 900 hotels and resorts around the world. These include chains like the Ritz Carlton, Four Seasons, W Hotels, Hyatt Hotels, Fairmont and Westin.
The Rise of the Day Guest
"The ResortPass product-market fit is the strongest I have seen in over two decades of collaborations with innovative businesses," Michael Wolf said in a press release. "Consumers are obsessed with the access they now have to our partners and our partners and our partners deeply value these new consumers."
The ResortPass has more than doubled its users over the last year. Over 1,600,000 guests have been served since it began.
"We are excited to be the leader in the rise of the day guest," said Wolf.
Accor, one of the largest hospitality companies in the world, notes they've seen "substantial incremental ancillary revenue" since being one of the early adopters of the pass. Operations from the Hyatt also agree that the pass delivers unique guest experiences to help drive sales.
Amanda Szabo, the founder of the pass, welcomes Wolf with open arms. Still serving as an advisor, she noted, "There is a different set of skills now required to scale the company." Wolf's 20 years of executive leadership are thought to help elevate these skills.
"ResortPass is pioneering a whole new segment of the $1.5 trillion global lodging industry," said Ryan Ackell of 14W. "By creating this opportunity for hotels and guests, ResortPass is aligning the industry with how people are choosing to take time off with shorter, more frequent experiences closer to home.”
The new funding will help the organization expand to more global destinations in 2023.
